Jeffrey Hollander

We just can't afford that.

You have to really understand the business case for doing what you're doing.

You can't just decide I'm going to do some good things and make some good products and make people happy.

You really have to understand from a financial perspective why doing the right thing has economic and financial benefits for the business, makes you more competitive.

And as I said before, helps you attract the best talent that performs at its highest level of capability.

And there is abundant research, much of which NYU has done itself, that demonstrates that people that run businesses in a responsible, purpose-driven fashion generate better results, more profits, better growth.

And as young students, they have to be very familiar with that landscape so they can make the business case to investors who want to know that that money will be used effectively and successfully.

Love to do that.

Can't wait.

Well, one thing I would say sort of right off the bat is don't give up on social media.

Someone who's very knowledgeable once said to me, whatever worked 90 days ago won't work today.

And it is constantly changing and constantly being reinvented.

And I think what you have to figure out is new ways to use social media to continue to attract new customers, because it's going to be the most cost-effective way to reach people.

And one of the things I found is my kids are much better at it than I am.

So if you're run out of ideas, find some younger people, teenagers, and they might be able to help you discover new places to go, new things to do, new ways to attract the customers that want to buy this product.

Yeah.

Do all the visitors for your social media come through to your website?

Is that how it's set up?

One of the things that you might look at is to also, there's probably lots of benefits to your product that people are not aware of when they see it online.

And maybe there's an electronic newsletter that you can send out to everybody who's interested that shares more benefits than they might get from a TikTok or a Instagram message.