Jeffrey Hollander

And maybe it's about the materials you use.

Maybe it's a story about a friend of yours who used the furniture in an unusual way.

Maybe it's about the finishes that are maybe non-toxic and safer for people to have in their home.

Dig into all of the stories that you can tell about your business and find a way to keep telling those stories and engaging people in ways that will make them feel excited about buying products from you.

And you don't have to go after people that have a million followers.

Exactly.

The people with 10,000, 5,000, 100 followers are much more open to doing something with you and they won't charge you money.

I think they'll be happy to help.

And that's the way I would build sort of what you call brand ambassadors, people that love what you're doing and keep posting about it because they're excited about what you've accomplished.

Well, you shared with me some of the educational literature you have, which I think is terrific because I think the primary challenge we have is letting people know all of the benefits that this product has.

That's a tough thing to do at retail.

It's very hard to put all that information onto a bottle and consumers don't spend a lot of time reading labels in the store.

Okay.

So I would continue to work away at your social media.

I think that there's many, many people that would be interested in this product.

You have lots of information to share with them.

And I would drive people to your website to buy by sharing the information on places like TikTok and Instagram.

I think you also have to work a little bit on your search situation because when you type in cherry vinegar, you end up getting sherry vinegar, not cherry vinegar.

And that is going to be confusing to your potential customers.

And we got to get the algorithm to work so that it doesn't send people to the wrong place when they're searching for you because that's critical.