Jeffrey Hollander

Yeah.

Yeah.

Nothing replaces those sampling programs.

Because many people have never experienced this before and you've got to convert them.

And as Guy said, there's no better way to convert them than to let them taste the product.

What do you do after someone makes a purchase on your website?

When's the next time they hear from you?

I don't think two weeks is bad.

I have some people do that daily and I find it quite irritating and I unsubscribe.

And I think the more fulfilling the experience of reading it can be by giving them really important health information

and telling the story of the farm and the opportunity that you're creating for retailers.

That's going to draw people into the product.

And unfortunately, sometimes it takes many, many newsletters before someone will give you a second chance.

But one way to monitor the health of your business is how many people come back for that second purchase.

I would hope that it would be over 50%, at least, to know that you've satisfied them with what they bought.

Well, you know, as we talked about before, Guy, finding people, particularly people that people will recognize, talking about loving the product is a way to attract attention to your brand.

So if you can find people, and I would send them samples, I would find some people that maybe are really into cooking or into these types of products, send them a sample blind, ask them what they think about it.

And if they love it, maybe they'll talk about it.

Well, just tell me a little bit more about the outrage.

Where is that coming from?