Jen Gottlieb

And so that it can actually kind of make your brand look a little shitty.

Excuse my language.

It can do that.

But...

Here's the thing, sometimes, sometimes I have seen clients that have maybe done a paid sponsorship on a big show or strategically did some paid media where they were prepared to amplify it in a way that was going to create more credibility, influence and authority in a big way.

So as long as you know that you're going to, like, let's say you do a paid sponsorship, you've got a product.

Let's say it's a food product.

And I know that the Today Show, Good Morning America, sometimes they'll have sponsors.

I know that I think some of the other daytime shows like Drew Barrymore, like you can pay to get your product on that show.

So if you go into it, not like, okay, all the people on the show are going to watch and see it.

That's amazing.

But how am I going to take this actual segment, this clip that I have, or this photo of me and my brand on the show?

and amplify it, send it out in emails, put it on my website, make 85,000 reels out of it, make an entire podcast out of it, use AI to take the actual content, repurpose the transcript of the entire interview and make so many posts and tweets and threads.

You can take one segment and you can make a year's worth of content out of that one segment.

If you do it that way, I don't care what you do, if you pay or if it's earned, obviously it's always better earned, but it's what you do with it that counts.

Everybody, even the biggest rock stars in the world have imposter syndrome because even the biggest people that perform for years and years in front of millions of people would come backstage and they would be so nervous to go on and be interviewed.

And they would come backstage and they would say to me, did I do okay?

Was that good enough?

I'm like, dude, you're slash.

Are you asking me if you were good enough?