Jen Gottlieb

And so if you could just get on board early, your business is going to skyrocket way faster than all the other ones that are going to eventually have to get on board because it's not going anywhere.

In fact, the CEO of Google, did you hear this, said that AI is more profound than fire and electricity.

Wow.

So it's pretty awesome.

I get that it's scary for some people, but also what's really important to remember is that AI is not necessarily going to take your job.

However, maybe somebody that understands and knows how to use AI might.

So it's important for everyone to start just learning, just playing.

All you got to do is start playing with it.

You don't have to become an expert right away, but just familiarize yourself with it.

And if it can help you create content and take that fear out of the way of not knowing what to say and not knowing what to write, it can really be an amazing sidekick for you.

Let's talk about paid.

Paid versus earned.

Earned is always the best.

Always the best because it's earned media, right?

They chose you to be on their platform.

They chose you.

So it's always going to be the most organic.

It's always going to feel the best.

It's always going to actually elevate your brand.

Some forms of paid media, you can actually tell it was paid.