Jen Sincero

You can't afford this.

Exactly.

So, but my mantra is really like, and before I started making money, I said, I can't afford it to pretty much anything you could throw at me.

My first words out of my mouth were, I can't afford it.

We are buying into an identity as somebody who can't afford stuff.

We are also proving it.

You know, what you speak, you want to prove because you want to be right and it is sort of the foundation of your reality.

So when I say I can't afford it a hundred times a day, I'm subconsciously pulling in proof.

Like, look at the car I'm driving.

I'm living in an alley.

Like, I make this much money a year.

I'm building all the foundational blocks to prove that I can't afford it.

And that becomes my reality.

And then that becomes my, I like to call it familiarity zone because comfort zones are not comfortable.

Right?

So then I'm just proving it over and over and over and that becomes my reality.

And then to shift out of that literally means to obliterate your reality and your identity, right?

Right.

It does.

And it's killing off your old identity.