Your Money Block Is Tied to Your Love for a Parent | Jen Sincero
episodePreviously titled “The Identity Shift That Unlocks Wealth | Jen Sincero” — renamed by the publisher on Sep 1, 2026
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What moment led Jen Sincero to identify her biggest money block?
And I wanted to start with asking you a question about money and talking about money for a moment because I feel like a lot of people are in fear around money right now. They're scared. They're uncertain of what's going to happen with all these things in the world around money and inflation and crisis and all these different things. I'm curious, with all of your research and all of your feedback from your audience with your book about money, What do you feel like is the number one thing that holds people back emotionally and mentally around believing that they are deserving of making the money they want? About the deserving piece.
Oh, wow. Well, first of all, I think that a lot of people think it's not OK. Like there's a real morality around making money.
Really?
Because think about it. We really focus on greed. And when you desire money, it's not the same as being greedy. But I think that we combine those two things. And so, of course, if you decide that you want to make money, you don't tell people.
How can changing your internal money dialogue transform your reality?
I remember when I was on my path to get rich, people were grossed out. Really? I mean, I always compare it to if I was like, I'm going to lose 100 pounds. People were like, go you. But you're like, I'm going to get rich. They're like, you're disgusting. Wow. So there is a real judgment around it.
Why is that? If someone's ambitious around making money and creating financial abundance for themselves, why is that?
I think because there is an implied morality piece where you're going to do things that are really bad for everybody involved. Like you're going to... Money is the main goal, so you'll do anything to get rich. I think there is this really weird... perception of that. And I do think that the news definitely focuses on all the evil that people do to make money. And so that you rarely hear about people giving lots of money your way or doing wonderful things with money.
What uncomfortable truth does Jen reveal about transformation and relationships?
It really is about how evil the rich are.
Yeah, it's more rare. People are giving, but you don't hear about it that much. Yeah, not so much. And it's also, here's the interesting thing, because we've also been taught to diminish our giving, like to not talk about our giving. Right. To make it anonymous. Don't brag that you're giving. Where I actually have started to prescribe to, Maybe talk 50% of the time about what you're giving and the other 50% of the time, it doesn't have to be, you know, you telling the world about it. But I think when you say, here's what I'm giving, it inspires other people to be generous in giving as well. Absolutely. And it doesn't have to be only money, but it can be your time, your energy, your resources in other way.
What daily practice can help you step outside your comfort zone?
But I think sharing about it sometimes empowers other people to be more generous as well.
I agree. And it also takes away the stigma that you're an egomaniacal fathead and that you want all the praise for being such a good guy. And why not? We talk about other good things we do. It's just money. I've written about sex. I've studied religion. Money is by far the most loaded.
The most loaded.
Absolutely.
Why is hiring a coach considered a crucial investment?
It's the dirtiest topic. Really? I don't know why. And I don't, I really don't. It's interesting though, like, did your parents talk to you about money? You know, I grew up- A little bit. Yeah.
A little bit, but there was stress around money. Right. Which caused it to feel more unsettling. So there was some conversation, but most of the conversation was stressful. Or their relationship wasn't peaceful. Right. So I was like, okay, well, if they're not peaceful, but they're working really hard and money is tied to working hard, then something must be off. Exactly. And it wasn't a money issue, it was just an emotional healing issue. Right. And that just happened to be mixed in with money.
Yes. And so in your little brain, you put it attached to money to make stress. Yeah.
Exactly. What was your perception of money before you started to make it versus when you started to make it?
Well, I grew up in a super waspy household.
How do early memories shape our beliefs about money?
So, you know, we don't discuss money like it's, you know, dirty and uncouth.
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Chapters
8 chapters
1
What moment led Jen Sincero to identify her biggest money block?
0:03–1:10
2
How can changing your internal money dialogue transform your reality?
1:10–2:01
3
What uncomfortable truth does Jen reveal about transformation and relationships?
2:01–2:39
4
What daily practice can help you step outside your comfort zone?
2:39–3:04
5
Why is hiring a coach considered a crucial investment?
3:04–3:55
6
How do early memories shape our beliefs about money?
3:55–4:49
7
What strategies can help overcome fears of losing relationships during personal growth?
4:49–6:40
8
What are the three key elements of an abundant mindset around money?
6:40–1:11:13
Speakers
3 identifiedMore from The School of Greatness
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You're Not Bad With Money, You Inherited Bad Beliefs | Lewis Howes
Your Pain Pushes You Until Your Vision Pulls You | Michael Beckwith
Stop Waiting for the Perfect Moment, It Never Comes | Kier Gaines