Jenna Kutcher

It all grew super organically until it didn't. So when I was a wedding photographer, I realized really quickly that there were a million wedding photographers in my area that were really talented. And the only thing that made me different was me because we were all delivering a very similar finished product.

It all grew super organically until it didn't. So when I was a wedding photographer, I realized really quickly that there were a million wedding photographers in my area that were really talented. And the only thing that made me different was me because we were all delivering a very similar finished product.

It all grew super organically until it didn't. So when I was a wedding photographer, I realized really quickly that there were a million wedding photographers in my area that were really talented. And the only thing that made me different was me because we were all delivering a very similar finished product.

And so even in the early days, and I mean, this is like, oh, gee, Instagram, we're talking here. Like when we used to use those weird, like Valencia filters, I would just share my life. Like, and I would just share who I was and what I was struggling with. I would share working from home with no makeup on. Like, this is the reality of it.

And so even in the early days, and I mean, this is like, oh, gee, Instagram, we're talking here. Like when we used to use those weird, like Valencia filters, I would just share my life. Like, and I would just share who I was and what I was struggling with. I would share working from home with no makeup on. Like, this is the reality of it.

And so even in the early days, and I mean, this is like, oh, gee, Instagram, we're talking here. Like when we used to use those weird, like Valencia filters, I would just share my life. Like, and I would just share who I was and what I was struggling with. I would share working from home with no makeup on. Like, this is the reality of it.

And so even in the early days, and I mean, this is like, oh, gee, Instagram, we're talking here. Like when we used to use those weird, like Valencia filters, I would just share my life. Like, and I would just share who I was and what I was struggling with. I would share working from home with no makeup on. Like, this is the reality of it.

And so even in the early days, and I mean, this is like, oh, gee, Instagram, we're talking here. Like when we used to use those weird, like Valencia filters, I would just share my life. Like, and I would just share who I was and what I was struggling with. I would share working from home with no makeup on. Like, this is the reality of it.

And it was so interesting because when I first began wedding photographer, I just hid behind my work. It was like this safe spot. I figured surely everyone only wants to see my work. And I remember years and years and years ago, polling my audience of like, what are your favorite posts? And it was all personal. And I was like, what is this? And so I

And it was so interesting because when I first began wedding photographer, I just hid behind my work. It was like this safe spot. I figured surely everyone only wants to see my work. And I remember years and years and years ago, polling my audience of like, what are your favorite posts? And it was all personal. And I was like, what is this? And so I

And it was so interesting because when I first began wedding photographer, I just hid behind my work. It was like this safe spot. I figured surely everyone only wants to see my work. And I remember years and years and years ago, polling my audience of like, what are your favorite posts? And it was all personal. And I was like, what is this? And so I

And it was so interesting because when I first began wedding photographer, I just hid behind my work. It was like this safe spot. I figured surely everyone only wants to see my work. And I remember years and years and years ago, polling my audience of like, what are your favorite posts? And it was all personal. And I was like, what is this? And so I

And it was so interesting because when I first began wedding photographer, I just hid behind my work. It was like this safe spot. I figured surely everyone only wants to see my work. And I remember years and years and years ago, polling my audience of like, what are your favorite posts? And it was all personal. And I was like, what is this? And so I

It all grew super organically until it didn't. So when I was a wedding photographer, I realized really quickly that there were a million wedding photographers in my area that were really talented. And the only thing that made me different was me because we were all delivering a very similar finished product.

It all grew super organically until it didn't. So when I was a wedding photographer, I realized really quickly that there were a million wedding photographers in my area that were really talented. And the only thing that made me different was me because we were all delivering a very similar finished product.

It all grew super organically until it didn't. So when I was a wedding photographer, I realized really quickly that there were a million wedding photographers in my area that were really talented. And the only thing that made me different was me because we were all delivering a very similar finished product.

It all grew super organically until it didn't. So when I was a wedding photographer, I realized really quickly that there were a million wedding photographers in my area that were really talented. And the only thing that made me different was me because we were all delivering a very similar finished product.

It all grew super organically until it didn't. So when I was a wedding photographer, I realized really quickly that there were a million wedding photographers in my area that were really talented. And the only thing that made me different was me because we were all delivering a very similar finished product.

Fast forward a few years, we went to Hawaii and I wanted to do an experiment and I love experimenting. I am like a huge experimenter. And so I said, for 30 days, I'm going to only post me. And this is at a time when I've been hiding behind my work for years and my engagement skyrocketed. My confidence in myself grew. My connection to my audience grew.

Fast forward a few years, we went to Hawaii and I wanted to do an experiment and I love experimenting. I am like a huge experimenter. And so I said, for 30 days, I'm going to only post me. And this is at a time when I've been hiding behind my work for years and my engagement skyrocketed. My confidence in myself grew. My connection to my audience grew.