Jens Grede

Well, first of all, thank you.

I have always wanted to have

Mission accomplished.

And you're probably the first person who's commented on it.

So 15 years later, I finally got that recognition I was looking for.

So I appreciate it.

You got it.

I named my company Popular Culture because...

I'm a real child of the 90s pop culture.

Growing up in Sweden, you partly grew up in Minnesota, so you know the feeling, what it's like in January to ride your bikes to your friend's house.

And I would ride my bike to my friend's house to watch Beverly Hills 90210 and Baywatch.

We would sit there and eat chips.

Could you imagine yourself living like that?

Could you imagine yourself being at the Peach Pit?

But I was a real child of the 90s.

Pop culture and skateboard scene and music, I've always been obsessed with it.

As I got older,

I would say the red thread in my career has been the ability to work in the intersection of pop culture and commerce.

First, for my first chapter on behalf of my clients and later on in life as an entrepreneur and as an investor, I have believed that pop culture today is really the only hack to the consumer economy that we have.

For me, that was the obvious name because that's what I do.