Jens Grede
👤 SpeakerAppearances Over Time
Podcast Appearances
It was a world.
It was just stepping into a world that no one else owned aesthetically.
I spent my whole life talking in these terms.
I understand it might seem very clear to me when I say that expression and less clear to others.
What I mean with stepping into a world, when you go into Ralph Lauren, you're in Ralph Lauren's world.
It's very clear where you are.
You could take all the signs off the walls and you know where you are.
When I saw aesthetically what she wanted to do, it was just instantly identifiable.
Distinctive.
Just the look.
It was just so distinctive.
The color world, the architecture, the attitude towards women, how to lift people up.
It was inclusive without ever having to say the word.
It wasn't a decision.
It just was naturally.
It was so distinctive.
I just had to help bring that to life.
I think there's two distinct steps to starting a company.
One is a hell of a lot more fun than the second.
Yeah.