Jens Grede

What is that process?

Part of it is probably intuitive.

I'm a very objective person.

I can remove myself emotionally from pretty much any situation and just really look at it very matter of fact.

And that's incredibly helpful.

When you start something new,

You need to have a healthy dose of Navite.

That's important.

In my business, experience helps.

It's very physical.

For me, it all starts with a product.

I was trained as a marketeer my whole first chapter of my life.

was one of the marketeer and if you ask me who am i today i probably still identify as a marketeer first and foremost but i know its role it's lipstick in the end of the day it's only there to accelerate or to accentuate something that is already there and i always say that

You have to create the product so great that you will still get to the same place with or without marketing, just on the strength of the product alone.

Sometimes when I've hired people into marketing functions, the trick question is for them to tell me the last ad campaign they saw from Tesla.

They struggle with that question because Tesla don't make advertising.

it certainly hasn't stopped them.

I think the product is omnipotent.

It's number one, two, and three.

And everything else we do is just to aid the awareness and selling of that product.