Jens Grede

We are really working with, as a team, as a company, as a culture, what do we want to see right now?

And then we try to make it happen.

And we're not trying to hit it out the park every single time.

If you like baseball, Shai Ohtani, greatest baseball player probably ever lived, even though I'm sure that's debatable.

He doesn't hit the home run every time he steps up to bat.

That's us.

We don't hit the home run every time we step up to bat, but we hit them often enough.

I love the simple device of wouldn't it be cool.

It is as good of a process to determine what to do as anything else.

It's just that our culture, and especially when we are responsible founders and executives ourselves,

We love the idea that we can control an unpredictable outcome.

We can't.

If we could, every LTV to CAC model that you ever saw over the past 15 years when I worked out, and let me tell you,

You build that muscle.

You build it over time.

It's not hard in the beginning.

Small companies can do remarkable things.

Every founder would tell you that what the first 12 years

20 people can accomplish is unbelievable.

And what the next thousand can accomplish is disappointing.