Jens Grede

We touched on some of it today.

If you go with my theory, which by the way is not my theory, I think it's wildly established that we're living in kind of a post-truth society that's been written endlessly about.

As a result, an individual voice can cut through and control a narrative and what they say is taken as a truth.

over what you refer to as an anonymous journalist.

Well, let's assume that's the case.

An individual is going to be only more important, not less important.

If the algorithm is going towards a place of entertainment, not following, one has to assume that the person that has a higher degree of influence will have the opportunity to forge their own network.

Those are two basic things that I don't think I'm going to be very wrong about.

Which product will work, I couldn't tell you.

Which founder that's going to be successful, I don't know.

But I know where it's going.

If I had their expertise and many others, where they have enough of a sample and enough of a nose for great founders,

You want to back people that are creating the companies that fits this worldview.

And hopefully you're going to be right.

What I'm working on is how do I scale at pace the business to meet the global demand for the brand.

Right now, it's a big global brand, but we're yet to do business globally.

the way that customers like to do business, which is highly in-person.

I'm very focused on the global physical distribution of SKIMS.

That's important.

And I'm now starting to tie some of these things we talked about, I guess, together, which is...