Jeremiah Wilson

Absolutely.

Well, we acquired a company two years ago, a portion of one of our competitors.

We could expand our customer base.

We felt like they had customers that were using a basic plan, and we felt we could add our component on top.

It has not been as smooth as I'd like after two years, but it's still yet to be proven.

Oh, that's a complicated one.

There's a lot of pieces.

We had a legacy training business where the Maculon that you referred to when we started 15 years ago was for recording calls for training purposes, coaching people on their sales performance.

And I was looking to move out of that so we could entirely focus on the marketing side.

And in the process of doing that, they were a buyer and we ended up buying them as well.

Yeah, call tracking in its simplest form is anybody who takes inbound phone calls and spends money to make that phone ring needs to know where somebody came to click or call, what ad they saw.

And we provide them a number to know which ad they called on, whether it's digital, print, billboard.

That number is unique.

Somebody calls it, and we can say that's the call that it came from.

That's call tracking in its cleanest form.

And then the other component that we are quite frankly more proud of is that we're actually listening to the call recording with machine learning and able to come back to them not just with keywords but with phrases that say this was a good marketing call.

In other words, you drove the kind of call you wanted from a marketing standpoint and from a sales standpoint, you were able to convert the sale or you missed it and you need to do something about it.

So we can tell them what actually happened once the call is actually connected.

bingo interesting interesting now that's part two because part one is what drove the call that's highly important to a marketer attribution and then yeah the attribution and then the second piece is what you just referred to on a sales side now how do you track attribution in terms of what that sale actually becomes worth what does it close for do the sales people have to report closed deals back to the system

So they don't have to because the system does that for them.