Jeremiah Wilson

And that's been the breakdown in the past is you're waiting for it's the data hygiene.

How well do they type in what happened?

We don't have to worry about that because we're going to actually send the trigger from the call right into the Salesforce or whatever the CRM is that they're using.

Yeah, so there's a lot to that question, but from other data sources, you're referring to our conversation analytics in particular?

Yeah, yeah, absolutely.

So we're going to know, number one, that that billboard drove it.

So we're going to know it's $1,000 call.

And we're going to hear on the conversation that you closed it at $700.

That's what you're saying.

And then we're going to be able to say you're losing money on this particular deal.

You program to hear it.

You're going to hear whatever you want to hear.

Do you have a way to track that?

That's not our piece.

Our piece is strictly the attribution of where the lead came from and the conversation.

If it's something afterward—

that's not our objective here.

Our objective is strictly the audio, strictly the call.

Got it.

How do you make money?