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Jeremiah Wilson

๐Ÿ‘ค Speaker
202 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

But how you would do that is you would, of course, in the CRM, track it all there, whatever CRM you're using.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

So we're at a time right now where this data is available, but quite frankly, very few people are

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

are capable or want to be capable to get in and actually connect all the pieces.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

You can do it.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

There is closed looped attribution.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

You can get what you want, but are people really going to take the time to pull all the API and connectors in to actually get the data?

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

We're finding 10%.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

Yep.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

Is it per number?

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

And because of the nature of it, it is also a platform fee plus minutes, you'll get a base set of minutes.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

And then of course, anything that goes over that would be billed out per minute.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

Yeah, great.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

Our target, our average customer is about 600.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

Our sweet spot is that $2,500 customer.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

That's going to be your agency who's got multiple advertisers that they support.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

But we also have the mom and pop paying $29 and we have the enterprise paying $100,000 a month.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

Yeah.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

So that would be the case if they were specific to the agent, but typically that's not the case because this is the marketer that's driving it.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

And so it's usually the seat for the marketer, or maybe there's two seats for the marketer.

SaaS Interviews with CEOs, Startups, Founders
843: SaaS: Call Tracking Convirza on $10m ARR, Major Acquisition to Double Business

So that's not really a factor here.