Jeremy Haynes
๐ค SpeakerAppearances Over Time
Podcast Appearances
You would market to these three people completely differently in and out of its own.
However, most marketers, keep in mind I had 160 different SKUs, don't take the time to identify how they can contextually create an advertising model for somebody based on what they're actually interested in from content that they've watched
And most marketers don't take the time to then slam people on the internet on Facebook, Twitter, LinkedIn, YouTube, Instagram, Snapchat, every single advertising channel that you can get in front of somebody on with a contextual message based on what they showed interest in is the omnipresent advertising model.
It means you're surrounding somebody on all digital friends with a message that you specifically want them to see based on interest that they've shown through behaviors or watching content to then tell them to go take the action that they did not take.
So I created an enormous retargeting model that expanded across all.
Perfect.
Okay.
So let's say, you know, for example, cause we wouldn't just have one lead form.
We might have 10 lead forms at one time that are all related to the 10 X category.
They might be hosted on ClickBalls.
They might be hosted on WordPress.
They might be hosted inside of lead pages.
Forward slash, whatever we make the URL.
Now, the way that we get traffic to these lead pages, we'd either do...
things email marketing we would do ads on our own network because we owned grant cardone tv.com which we could advertise on grant cardone.com we put the little side ads instead of google display ads drive traffic to all these different lead offers and we'd also just run flat out ads to our entire database at one time of between 150,000 and 453,000 depending on the time i was there to go and take action on these different leads so let's say let's just simplify let's say they're all hosting click funnels because they all end up going to the same place which is infused
If you're familiar with Infusionsoft, the way that it works is a web form is filled out, at which point you immediately initiate marketing automation and you tell Infusionsoft what you want to have happen.
So there's this tool called PlusThis.
So PlusThis.com is an Infusionsoft extension created by Infusionsoft developers for everything Infusionsoft doesn't do.
So with Plus This, you can connect Facebook to it and you can connect an Infusionsoft account and it generates this thing called an HTTP post.
So check this out.