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Jeremy Miner

👤 Person
884 total appearances

Appearances Over Time

Podcast Appearances

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Okay, so let's say a Garth Brooks song. You just start singing off the top of your head. You love the song. You've heard it. It's in your subconscious, so it comes to your conscious. What's your favorite book? You've read multiple times.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Okay, you've read that. What about yours? Outwitting the Devil. Okay, so you've read it several times. Heard the song several times. There's about 330 words in an average song. And in one page of the average book, it's about 330 words. Can you recite word for word any page of your favorite book? No, just a couple concepts, but that's it.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Okay, you've read that. What about yours? Outwitting the Devil. Okay, so you've read it several times. Heard the song several times. There's about 330 words in an average song. And in one page of the average book, it's about 330 words. Can you recite word for word any page of your favorite book? No, just a couple concepts, but that's it.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Okay, you've read that. What about yours? Outwitting the Devil. Okay, so you've read it several times. Heard the song several times. There's about 330 words in an average song. And in one page of the average book, it's about 330 words. Can you recite word for word any page of your favorite book? No, just a couple concepts, but that's it.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Yet, your favorite song has the same amount of words and you recite it word for word. Why? Tonality. The tonality and the melody causes your brain to retain the information. That's why salespeople... they think they're gonna buy a book for 27 bucks and like quadruple their sales, but they can't retain it because there's no tone, there's no melody.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Yet, your favorite song has the same amount of words and you recite it word for word. Why? Tonality. The tonality and the melody causes your brain to retain the information. That's why salespeople... they think they're gonna buy a book for 27 bucks and like quadruple their sales, but they can't retain it because there's no tone, there's no melody.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Yet, your favorite song has the same amount of words and you recite it word for word. Why? Tonality. The tonality and the melody causes your brain to retain the information. That's why salespeople... they think they're gonna buy a book for 27 bucks and like quadruple their sales, but they can't retain it because there's no tone, there's no melody.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Even when you're doing the book audios, you can't really teach tonality in a book audio because like the way it's set up, you have to basically, that's you the person to read from the book word for word. So you can't teach tonality. That's why you have to have video courses. You have to have in-person, you have to have virtual, and that causes your brain to retain it because they hear the tonality.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Even when you're doing the book audios, you can't really teach tonality in a book audio because like the way it's set up, you have to basically, that's you the person to read from the book word for word. So you can't teach tonality. That's why you have to have video courses. You have to have in-person, you have to have virtual, and that causes your brain to retain it because they hear the tonality.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Even when you're doing the book audios, you can't really teach tonality in a book audio because like the way it's set up, you have to basically, that's you the person to read from the book word for word. So you can't teach tonality. That's why you have to have video courses. You have to have in-person, you have to have virtual, and that causes your brain to retain it because they hear the tonality.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Yeah, because your tone is how the prospect interprets why you're asking the questions, like the meaning behind your questions. Right. So there's not a lot of sales trainers to talk about. I know Jordan Belfer talks a little bit about tonality. But for me, I can I can have the worst script ever.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Yeah, because your tone is how the prospect interprets why you're asking the questions, like the meaning behind your questions. Right. So there's not a lot of sales trainers to talk about. I know Jordan Belfer talks a little bit about tonality. But for me, I can I can have the worst script ever.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Yeah, because your tone is how the prospect interprets why you're asking the questions, like the meaning behind your questions. Right. So there's not a lot of sales trainers to talk about. I know Jordan Belfer talks a little bit about tonality. But for me, I can I can have the worst script ever.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

And if I master tonality, I'm going to outsell those reps that have, let's say I write the script for them, the best script, and they don't know it's tonality, I'll sell them five to one just with the tonality.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

And if I master tonality, I'm going to outsell those reps that have, let's say I write the script for them, the best script, and they don't know it's tonality, I'll sell them five to one just with the tonality.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

And if I master tonality, I'm going to outsell those reps that have, let's say I write the script for them, the best script, and they don't know it's tonality, I'll sell them five to one just with the tonality.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Yeah, and I like mirroring. The only problem with mirroring that I found, this is just my personal thoughts, is that when you're talking to a friend that you trust, Would it be awkward for you if they started repeating back everything you said? Yeah.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Yeah, and I like mirroring. The only problem with mirroring that I found, this is just my personal thoughts, is that when you're talking to a friend that you trust, Would it be awkward for you if they started repeating back everything you said? Yeah.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

Yeah, and I like mirroring. The only problem with mirroring that I found, this is just my personal thoughts, is that when you're talking to a friend that you trust, Would it be awkward for you if they started repeating back everything you said? Yeah.

Next Level Pros
#135: "You can't master selling by reading books" Mastering Tonality

So that's why I don't understand why salespeople think that if they repeat back things that the prospect says, that the prospect is somehow going to trust them because it doesn't sound like a natural conversation. It sounds salesy. So what I learned how to do is to get the prospects to mirror me. So a lot of people are like, you got to mirror the prospect. Like if they move in, you move in.