Jeremy Parker

He was all the back of the house.

And that has allowed us to really grow because we were never stepping on each other's toes.

And he believed in my vision for leading the business in terms of how we're going to get there.

And I believe that he would be able to take care of the business side of things.

We raised a little bit of money before Techstars just to buy the domain name because we knew how valuable the brand name would be from the very beginning of the business.

Wait, Jeremy, what's the number?

Come on.

What did you pay for swag?

Well, we did a unique thing where we basically licensed the name and we ultimately ended up buying it at a later period, but it was $200,000 that we ultimately, that was the number that we bought it for ultimately.

It wasn't that way, but it was originally asking close to like $1.2 million.

We brought it down to $200,000.

Then we worked out a deal where we licensed the name with the option to buy it.

So it made sense.

Was it worth it?

Oh, 100%.

I mean, being able to convert offline conversations to online purchasing is amazing.

So imagine you come across a swag ad.

You might not need...

Swag today, you might need swag in a year from now.

But when you're talking to your coworkers, your boss, and you say, hey, I need some high quality swag.