Jeremy Parker

They're just friendly conversations because obviously we know of customing from the very beginning.

They're the leader.

They're the kind of preeminent company in our industry.

And they're very focused on the consumer space, organizations, charities, et cetera.

And we're only exclusively focused on the B2B space.

So we knew that we weren't doing exactly the same thing, but we could learn a lot from them.

And we had a lot of conversations.

We met with their team.

Frankly, we really started to like their team.

They're really great people.

They're unbelievably smart.

They're dedicated.

Many of their employees have been there for 20 plus years.

It's one of these kind of cultures that really, it's an amazing company culture and the people are just really great.

So when we start getting to know them even more and seeing all the similarities and synergies and what we can do together, we thought, what if we could combine forces?

What can we build together versus independently?

And it just made a lot of sense.

No, we're not disclosing the number.

Yeah, I think it's safe to say that.

No, no, I'm 100% running swag.com.