Jeremy Wacksman

squashed because you won't actually rent or sell the place.

Yes.

If not the full- Not every, but you definitely have the content challenges.

But the reality is if you can, at the end of the day, someone's going to go tour the home before they buy it.

People aren't buying, well, actually that's not true.

Some people do buy houses sight unseen, but then they're usually entrusting a professional to go see the house while they're doing it.

So someone's putting eyes on the house.

So you do have this, again, you're not buying shoes off Amazon and they're like, well, wait, that's not what I thought I bought.

Yeah, but the flip side of that is we're trying to use the AI tools to generate a more realistic version, which I think is part of the challenge of getting things like Showcase going is people who want to market the home maybe don't want to show.

So we take a good example, like we take drone photography.

So a photographer, and they'll shoot it in the best possible light.

And then we'll generate a full flyover.

You can like joystick around the house and see it from all angles.

And we fill that in with LLM tech.

that showcases things that maybe they didn't want to show.

And that gives you a more realistic sense of the home.

And so trying to navigate that balance of, well, maybe I didn't want to market it that way, but oh, if I showcase it this way, I'll actually drive more demand.

That's one way we're really trying to drive the right incentive is we can show that when you generate a more realistic version of things,

it actually provides more demand and more pull through from buyers if you give them more realistic content not just staged content and we're getting to three four five percent of listings are now doing that and we just started that a couple years ago so that's a good example of

tools we're bringing to bear and using AI to actually create a more realistic version to maybe counter that incentive.