Jerry Wilmink

they don't, a lot of them haven't had the emphasis on maintaining the brand.

Cause we could have blew out our numbers this year.

Uh, but we would have sacrificed the brand.

Yeah.

You know, we could have shipped, you know, to certain retailers that who, uh, I, I don't want to go into detail.

Uh, you know, I'm just, just retailers that are not, you know, they're not sacks, you know, they're not, uh, they, they would,

potentially pull down the brand in terms of, you know, that's always the balance of any company.

It's expensive.

I mean, there's the jewelry component and there's the sensors and electronics component and it's expensive.

I mean, 200 above 200 bucks, you know, we're at a 300 retail.

So yeah.

Yeah.

Yeah.

It's, it's expensive.

I mean, it's definitely not a, you know, if you look at competitors, uh,

Yeah, I mean, the range is $150 to $200, depending on the collection.

So it's the materials and cost of goods, quality control, all that goes into it.

Yeah.

You know, so, uh, that, that's a good question.

I can't provide a lot of those details.