Jerry Wilmink

We have, well, we have multiple products too.

This is just our first product line.

We have, you know, we started the business.

I mean, the backstory on this is the reason we put this on a napkin last May and brought it to market in eight or nine months.

You know, so our initial product was a medical device.

Essentially, my grandfather was suffering from a condition called Lewy Body Dementia in 2010, which is a cross between Alzheimer's and Parkinson's.

He fell down in his home in October of that year, broke his hip, laid there for two hours.

My grandma eventually got to him, but he passed away.

After he passed away, that's when WiseWord truly began, and we developed a hearing aid device.

It's a hearable.

People call it a hearable now.

But it's a hearing aid device that has dehydration sensors, gate sensing, motion sensing built into it, picks up when a senior's at risk for falling, and then whispers in their ear that they're at risk for falling to sit down.

And that's how we got started.

And that's where the new patent emerged on transmitting Bluetooth through the metal in the hearable.

And so that was how we really began.

And we've gotten funding through the government as well.

No, no, not at all.

Actually, 65% of our sales are college women.

Really?

Yeah.