Jess Gould

speaker

168 appearances 1 recordings 1 series first heard Jul 2026 last heard 9 Jul

Jess Gould’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Event Industry News Podcast · Inside Cashless Festivals: Closed‑Loop Payments, Wristbands & Live Data · 9 Jul 2026 podcast

So Wheeze Event started out as a ticketing platform and then it started Wheeze Access um and Wheeze Pay.

So yeah, it is a standalone ticketing platform.

The good thing about WEES event is that all of the data is actually owned by the organizer.

And I think when we are

approaching this age of AI coming into pulling all of our data sets together, it's really, really important to make sure that you do actually own your data as an event organiser.

Yeah, it's it's one of the things that we're seeing a lot of at the moment is people are surprised when they don't.

But yeah, indeed it's it's just a ticketing platform.

So it would be

Yeah, exactly.

And it means that you've got access to some cool reporting that you didn't maybe have before when it was separate.

Say for example, we can now do spend per head by ticket type by arrival day.

So we know now that like, I don't know, some camper van people that arrive on a Friday um are the biggest spenders.

For example, you can really like look at those data sets and understand your audience and your community a little bit more.

Um yeah, that's quite cool.

Yeah, and it's not even as far as next year, it would be in an hour or tomorrow.

You know, it's live reporting where you can really see like that bar was busy last night, we need to send more stock over there, or that trader run is really doing well, we need to get the waste management team over there now.

Like it it's live reporting that yes, you've got the historic data that you can use to really

predict for the future, but you can also react very quickly to what's happening on the ground.

It's really both actually.

We have event organisers that love data, that like to look at it themselves.

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