Jesse Newman

And now we see that reflected in the guidelines.

So good news for the dairy industry that has suffered from really low prices for a long time.

How important will this be for farmers and producers?

Jesse Newman is a food reporter for The Journal.

Jesse, thanks for your time.

The dietary guidelines have previously said, look, you know, salty and sugary junk food.

They've always discouraged those foods.

But this is the first time that the dietary guidelines are specifically saying,

sort of lumping all these foods in a category, highly processed foods, and telling consumers to reduce them, to avoid them.

Another big change is they are suggesting that people just dramatically ramp up their protein intake.

As much as a 50% increase, they are recommending eating protein at every meal and prioritizing protein at every meal.

So that's telling Americans to eat a lot more protein when most nutritionists say that Americans already get enough protein.

The concern that nutritionists have is that this could, you know, lead people to eat more red meat and more junk food.

So getting more protein through a steak or getting more protein through, you know, a protein bar that's highly processed and full of sugar.

Maha supporters in particular have been really concerned about ultra-processed foods, about artificial dyes and other additives in food.

And so I do think that all of the Maha moms that sort of propelled Secretary Kennedy to his current position of power have reasons to be pretty pleased.

And yeah, they also are a big message to food manufacturers to say, hey, these processed foods full of salt, full of sugar, we're advising against these.