Jesse Pujji
speaker
122 appearances
1 recordings
1 series
first heard Jul 2024
last heard Jul 2024
Jesse Pujji’s voice in public audio — every appearance, attributed to the second.
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And as my unfair advantage, I'm going to verticalize it in marketing. And I actually think there's probably even more to it. I think you could definitely sell into that group. I think marketers would pay marketers to get a little bit of information around how do you do X, Y, and Z. But I think there's an opportunity in building basically a marketing-centric expert network. Quick ad break.
Yeah, I think there's all IT stuff, right? I think healthcare is another one. I mean, really, you just go down the GDP list and you pick them off, right? Healthcare, I think auto, and... AI, right? You could probably build a nice AI expert network that's just all these foremost people in AI. And I think the verticalization, you know, there's a company called Tegas, I think, that recently sold.
And there's people innovating in the business model. Their innovation was we're going to record every call, transcribe it, and 90 days after the call takes place, we'll make it searchable and available in the database. So they were actually creating data and aggregation of information. that became very valuable and differentiating for them versus some of the other guys.
So, you know, I think there's things like that that can be very differentiating. But yeah, I mean, any vertical, again, that you're in, it could be, there could be a content one. It's just an expert, you know, go get a collection of a hundred experts in content and people will want to tap into that in different ways.
That's exactly for the marketing one. I just want to get all those experts. I think not only could you do the wall street people as customers, but I think you could do other marketers. There's someone who really knows how to run Facebook ads for dog food. There's someone else who really knows how to do Amazon for water bottles.
There's somebody else who, and those people are sitting there with that information in their head and it kind of goes under monetized. And I think, I think there's a massive opportunity to connect the dots on those things. And I think vertical, the nice thing about verticalization is it, it just, it creates natural differentiation. Yeah.
It's like the one thing you could pitch against GLG or AlphaSight. It's like, well, guys, this is all we do. We focus on one specific vertical. And it's just a natural pitch that everyone goes, well, yeah, it's all they do. So if we're going to do marketing stuff, we better talk to these guys because they're just naturally better in that space.
That's right, exactly. It happens all the time. It's a whole vertical SaaS thesis that people talk about. There was ACRM called Salesforce or whatever, and now there's 50 CRMs. There's a CRM for real estate, there's a CRM for... By the way, real estate would be another good vertical for this expert network.
Yeah, I think who you are matters a lot in this situation. For me... part of the reason the idea has come to me is cause like I have 50 friends who are at hedge funds. Right. And I just, cause I went to work college with a bunch of them. I worked at a hedge fund for a few years. And so I think the lesson for someone listening is like, who are your friends?
Like, like what world are they in who, you know, because you're, I could kind of call any of my friends and they would all support me. Right. And this is small money for someone at a hedge fund, but But in aggregate, you start to build a business against it, right? And it's like, well, we like Jesse. We trust him. And so I think if you're listening, it's not go sell things to hedge funds.
Well, I'll come to that in a second, actually. But I think you could start with who you know. And that's part of the unfair advantage in getting distribution early, often and early, right? You sell things to the people who you have a relationship with or you have some understanding or knowledge or know-how.
And I think that's just an overlooked, I think there's so many entrepreneurs who I'll meet, you know, they're like salespeople at whatever, some business. And they're like, I want to start an e-commerce business. And I'm like, why? Like, but look, and if their answer is I love water bottles, fine, God bless, right? Like that makes sense if that's really what you want.
But they're like, oh no, because I saw Shark Tank and this, and I had this really smart idea. And I'm like, yeah, I get it. But like, you've been talking to these people for, you know, 30, the last five years. Like, go sell them something. You know, go talk to them. So that's probably the biggest push I'd have. If you were to start this and you don't know anyone at hedge funds...
you've got to go know people at hedge funds, right? That's the only answer for the business, which is why you go back to rule one and say, well, no, just go find people you know somewhere and sell things to them. But I mean, early on at Ampush, we did that. And it's just like, you leverage your network extremely heavily. I bet you with a week or two, you could get 10 hedge fund meetings, right?
Through friend of a friend, essentially, or some version of your network if you really cared. Obviously you go in, you've got to bring it in those conversations, you've got to be really well prepared, you've got to explain why it matters to them, you've got to match their energy and their orientation, you've got to know their culture of the buyer, and I think you'll have some good success with it.
Again, my recommendation is more so find the people you already know and find something to sell to them versus try to go and learn some new thing.
You know, funny enough, like I do both of those things also. I think you know that I do cold stuff and I also learned how to build an audience. Um, And I do think they have tremendous, I think the media stuff is way more valuable than I ever expected it to be. The first thing I would do is I have this crazy system on LinkedIn where I just find mutual introductions and it works like a charm.
Like you get your 50 targets. Usually you'll have a second degree, maybe a third degree, but even third degree works better than you would think. Like, especially if it's like you, right? So I call you and I'm like, Hey Greg, you know someone, you know, Andrew and Andrew knows the head of Oxfam. Like you're my friend. Like it takes time.
It's a little more of a patient game, but within a week or so you actually have a pretty good introduction. And that's actually for all of my businesses. How I started is using, even when I was 25, by the way, or 26, because everyone's, I was like, you have a huge network, Jesse, which is true. But when I was 25 or 26, I was like, I did the exact same thing to get the first 10 Ampush customers.
They were through my network somehow. And I would just, I would sort of salute the people I wanted to talk to and I'd work backwards somehow to figure out how I could get an end to them. Sometimes, by the way, it's not even on LinkedIn.
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