Jesse Pujji

Like we basically do diligence for them and help them get it. It's like, okay, well, those are two cross sections that were kind of unlikely bedfellows that we've been able to build a very successful business in. So that's one. And then the unique insight is like, what's the problem in there that somebody's got? An unfair advantage usually around distribution. Who do you know?

And so I'll start with one for fun. I'm not sure the audience will love this one, but when I was running Ampush, I was making like $200,000 a year doing GLG and like alpha sites calls. And the reason was because all these hedge fund dudes had like 100, 200, $300 million positions in meta. And they would call me every quarter and they'd go, what are your clients doing? Are they spending more?

And so I'll start with one for fun. I'm not sure the audience will love this one, but when I was running Ampush, I was making like $200,000 a year doing GLG and like alpha sites calls. And the reason was because all these hedge fund dudes had like 100, 200, $300 million positions in meta. And they would call me every quarter and they'd go, what are your clients doing? Are they spending more?

And so I'll start with one for fun. I'm not sure the audience will love this one, but when I was running Ampush, I was making like $200,000 a year doing GLG and like alpha sites calls. And the reason was because all these hedge fund dudes had like 100, 200, $300 million positions in meta. And they would call me every quarter and they'd go, what are your clients doing? Are they spending more?

Are they spending less? And I was like, man, I don't have time for this. So I went from $500 an hour to $1,000 an hour. I'm not kidding, $2,500 an hour. And I saw no drop off in volume. So I was doing whatever number of calls a quarter. And so I'll give you two ideas actually that came from this. So the first idea is, You know, hedge funds, there's a huge hedge fund information business.

Are they spending less? And I was like, man, I don't have time for this. So I went from $500 an hour to $1,000 an hour. I'm not kidding, $2,500 an hour. And I saw no drop off in volume. So I was doing whatever number of calls a quarter. And so I'll give you two ideas actually that came from this. So the first idea is, You know, hedge funds, there's a huge hedge fund information business.

Are they spending less? And I was like, man, I don't have time for this. So I went from $500 an hour to $1,000 an hour. I'm not kidding, $2,500 an hour. And I saw no drop off in volume. So I was doing whatever number of calls a quarter. And so I'll give you two ideas actually that came from this. So the first idea is, You know, hedge funds, there's a huge hedge fund information business.

I remind every one of my friends, you know, the richest man in New York is a richest person in New York. Who is it? It's not, it's nobody who works at a hedge fund or private equity. This person's richer than Schwartzman, richer than all the hedge fund guys. Someone in real estate? Nope. Nope. Michael Bloomberg. No way.

I remind every one of my friends, you know, the richest man in New York is a richest person in New York. Who is it? It's not, it's nobody who works at a hedge fund or private equity. This person's richer than Schwartzman, richer than all the hedge fund guys. Someone in real estate? Nope. Nope. Michael Bloomberg. No way.

I remind every one of my friends, you know, the richest man in New York is a richest person in New York. Who is it? It's not, it's nobody who works at a hedge fund or private equity. This person's richer than Schwartzman, richer than all the hedge fund guys. Someone in real estate? Nope. Nope. Michael Bloomberg. No way.

By far, he is the richest person in New York because he sells all the information and the picks and shovels to all the finance people. When I worked at Goldman, there's a ton of information businesses. Alternative asset guys are great customers because they're very rational. If you make them money, they don't mind paying you a lot. They're not price sensitive at all. They're very urgent.

By far, he is the richest person in New York because he sells all the information and the picks and shovels to all the finance people. When I worked at Goldman, there's a ton of information businesses. Alternative asset guys are great customers because they're very rational. If you make them money, they don't mind paying you a lot. They're not price sensitive at all. They're very urgent.

By far, he is the richest person in New York because he sells all the information and the picks and shovels to all the finance people. When I worked at Goldman, there's a ton of information businesses. Alternative asset guys are great customers because they're very rational. If you make them money, they don't mind paying you a lot. They're not price sensitive at all. They're very urgent.

They need the thing when they need it. One of my ideas was, let's create a business... where the customers are hedge funds and within a week, you and I could go get probably $5 billion of ad spend on Facebook, like agencies and friends who are running a lot of spend. And we survey them. And you can pay them a ton of money to survey them.

They need the thing when they need it. One of my ideas was, let's create a business... where the customers are hedge funds and within a week, you and I could go get probably $5 billion of ad spend on Facebook, like agencies and friends who are running a lot of spend. And we survey them. And you can pay them a ton of money to survey them.

They need the thing when they need it. One of my ideas was, let's create a business... where the customers are hedge funds and within a week, you and I could go get probably $5 billion of ad spend on Facebook, like agencies and friends who are running a lot of spend. And we survey them. And you can pay them a ton of money to survey them.

Or you can give them a trip to the Bahamas every year in exchange for doing this survey. And all the survey answers every quarter is, did you spend more? Did you spend less? Whatever. What are your metrics? You basically collect a bunch of really... And you go to hedge funds. You say, I'll charge you...

Or you can give them a trip to the Bahamas every year in exchange for doing this survey. And all the survey answers every quarter is, did you spend more? Did you spend less? Whatever. What are your metrics? You basically collect a bunch of really... And you go to hedge funds. You say, I'll charge you...

Or you can give them a trip to the Bahamas every year in exchange for doing this survey. And all the survey answers every quarter is, did you spend more? Did you spend less? Whatever. What are your metrics? You basically collect a bunch of really... And you go to hedge funds. You say, I'll charge you...

$100,000, $200,000 a year to have access to this information and it's going to give you an edge. My better idea even, by the way, for pricing is we're going to hold a reverse auction. Only 20 people will get this information. Bid to your highest bid that you're willing to pay for it.