Jessica Wynn

It was sold as a cool tech product that's safer than smoking.

I mean, it really did.

And they made it discreet.

So teachers thought Jules were USB sticks so kids could hide them in plain sight.

Parents saw their kids charging them and just assumed it was homework.

You know, and within months of Jules release, millions of teens were hooked.

Yeah, well, I mean, that was the public line.

The reality is most adults didn't quit.

They just picked up a new habit.

Meanwhile, Juul was advertising on Nickelodeon and the Cartoon Network.

Yeah, I mean, it was before regulations got to them.

And so the teen market skyrocketed the company's profits, which got the attention of Big Tobacco.

And in 2018, tobacco giant Altria, who are the makers of Marlboro products, they swooped in and bought a 35 percent stake of Juul for about 13 billion dollars.

They could have been duped, too.

I don't who knows what was happening.

It's very deceptive.

I don't know.

Ask mom and dad before going in the smoke shop.

But somebody did.

It didn't go well for these companies and regulators did crack down.