Jim Kwik

Got it.

Third obstacle, this is the big one, sub-vocalization.

This is the big one.

By far, we're talking about your inner voice.

Sub-vocalization means, you ever notice when you're reading something, you hear the inner voice inside your head reading along with you?

Hopefully it's your own voice, it's not like somebody else's voice.

The reading why keeps you reading slow.

The reason why is because if you have to say all the words to understand them, you can only read as fast as you can speak.

And this is mind blowing to me, sub vocalization.

Vocal, speech, sub, like submarine, inner speech.

If you're saying the words to understand what you're reading, you're doing it not right.

Because New York City, you don't have to say the word New York City or computer to understand what those, just like when you're driving, you see a stop sign, you don't say to yourself stop.

95% of the words, do you understand what that stop sign means though?

Yes.

95% of words are words you've seen before.

You don't have to pronounce the words.

You know, leaders are readers, right?

You read a lot.

Tony Robbins read a lot.

You know, like Oprah reads a lot.