Jim Kwik

But I would say life is hard and growth is hard.

Change is scary.

Growth is hard.

But nothing is as scary and hard as being stuck somewhere you don't belong.

And I feel like if you're going to go, especially on the entrepreneurial path, either aspiring or maybe you're more established, it's been the biggest growth experience of my life.

While I read every day and I always level up and I have mentors and coaches, running a business, wow.

It's just like your intimate relationship.

It's like a mirror that pushes you in ways that you need to develop.

And it's not necessarily getting that goal.

It's who you have to become

that worthy to be able to create that goal.

But yeah, I would say being stuck somewhere you don't belong is hard, right?

But life is hard for one of two reasons, though.

Either you leave your comfort zone, you start that business, you market, you get your brand out there, whatever.

Or life is difficult because you stay in your comfort zone, right?

And while the comfort zone is a nice place to visit, nothing grows there.

And so we adapt through change.

And so I think one of the most important skills to develop for all of us is a level of cognitive flexibility and cognitive anti-fragility.

And I don't talk a lot about these concepts, but I think there are two things that you're going to hear more and more about.

Cognitive anti-fragility is... We all hear about resilience, right?