Jim Marous

speaker

5,037 appearances 35 recordings 1 series first heard May 2026 last heard 12 Aug

Jim Marous’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 35 in all, peaking in Jul 2026 with 14.

Appearances

newest first · ▶ plays the moment

Banking Transformed with Jim Marous · How to Maximize Relationship Depth · 11 Aug 2026 podcast

My guest has built his entire company around closing that gap. matched

Harai Kulsa, who's a co-founder and CEO of SwayStack, and he's one of few people who really understand account activation or primary account ownership better than him. matched

You know, we've we've been friends for a long time. matched

We see each other at a lot of conferences, but we're really going to get into today something that everyone who knows me knows I'm very adamant. matched

About, and that's how to get the 30 days going on not just an onboarding process, but more importantly, an activation and engagement process to make account valuable. matched

So, hurry. matched

You know, as I mentioned, you spent your career on getting new accounts activated from your lending days through MK Decisions, your time at Alchemy, and now Sway Stack. matched

What made this problem worth building a brand new company around? matched

You know, it it's interesting because we just did a I just did an insight video on this. matched

Is that when a person's opening a new account, I think in our minds in the financial services industry, we think, oh, this is a brand new account like in the world. matched

The reality is probably the second or third account this person has. matched

They may have had an emotional moment. matched

They said, doggone, I'm leaving my organization. matched

I'm open an account here. matched

But matched

As you said, that moment of opening, in some cases, the easiest part is actually using it. matched

And as you mentioned also, it's not like you get any notification. matched

You were looking for notification that something happened and you didn't get it. matched

How about those people that aren't necessarily looking for it? matched

If you're only reaching out once to say thank you, that that's not even that's not even table stakes. matched

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