Jim McCann

Because Mother's Day is our biggest floral holiday. Our biggest holiday overall, Nicole, is the Christmas holidays because all of our food gifts are popular there and our popcorn, our cookies, our chocolate, our gift baskets. And of course, all of our Harry and David gifts are extremely popular at Christmas time. So the Christmas season is our biggest overall holiday.

Mother's Day, our biggest floral holiday. Valentine's Day is a strong holiday, but number three.

Mother's Day, our biggest floral holiday. Valentine's Day is a strong holiday, but number three.

Mother's Day, our biggest floral holiday. Valentine's Day is a strong holiday, but number three.

Oh, by far, biggest roses occasion for sure. And it's quite a task to have the right number and the quality of roses for Valentine's Day. For some reason, St. Valentine decided he wanted to do his thing in the middle of February, which isn't the most optimal time for growing roses around the world. So we work with our growers literally around the world in preparation for this holiday.

Oh, by far, biggest roses occasion for sure. And it's quite a task to have the right number and the quality of roses for Valentine's Day. For some reason, St. Valentine decided he wanted to do his thing in the middle of February, which isn't the most optimal time for growing roses around the world. So we work with our growers literally around the world in preparation for this holiday.

Oh, by far, biggest roses occasion for sure. And it's quite a task to have the right number and the quality of roses for Valentine's Day. For some reason, St. Valentine decided he wanted to do his thing in the middle of February, which isn't the most optimal time for growing roses around the world. So we work with our growers literally around the world in preparation for this holiday.

It takes 14 weeks. to grow a rose from a cutting to being able to harvest the next crop. So we do a lot of things with our grower community 14 weeks before Valentine's Day and 14 weeks after Valentine's Day to use a larger amount of roses in our products to afford them the opportunity to grow all the roses we'll need on the Valentine holiday. So it's quite an orchestration and we'll sell

It takes 14 weeks. to grow a rose from a cutting to being able to harvest the next crop. So we do a lot of things with our grower community 14 weeks before Valentine's Day and 14 weeks after Valentine's Day to use a larger amount of roses in our products to afford them the opportunity to grow all the roses we'll need on the Valentine holiday. So it's quite an orchestration and we'll sell

It takes 14 weeks. to grow a rose from a cutting to being able to harvest the next crop. So we do a lot of things with our grower community 14 weeks before Valentine's Day and 14 weeks after Valentine's Day to use a larger amount of roses in our products to afford them the opportunity to grow all the roses we'll need on the Valentine holiday. So it's quite an orchestration and we'll sell

probably 15 million roses directly. We probably sold this week 15 million roses directly for Valentine's Day. Close off retail floral partners to sell probably the same amount again. So that's a lot of roses.

probably 15 million roses directly. We probably sold this week 15 million roses directly for Valentine's Day. Close off retail floral partners to sell probably the same amount again. So that's a lot of roses.

probably 15 million roses directly. We probably sold this week 15 million roses directly for Valentine's Day. Close off retail floral partners to sell probably the same amount again. So that's a lot of roses.

Well, unfortunately for us in the flower business of 1-800-Flowers, the cost of roses hasn't gone up probably in 10 years.

Well, unfortunately for us in the flower business of 1-800-Flowers, the cost of roses hasn't gone up probably in 10 years.

Well, unfortunately for us in the flower business of 1-800-Flowers, the cost of roses hasn't gone up probably in 10 years.

Really, inflation has whacked us on the cost side of things, but not on the product itself. So the consumer has been getting a better deal every year for the last 10 or 12 years because there's so much we've done to increase the quality and the quantity available that we haven't had to raise prices.

Really, inflation has whacked us on the cost side of things, but not on the product itself. So the consumer has been getting a better deal every year for the last 10 or 12 years because there's so much we've done to increase the quality and the quantity available that we haven't had to raise prices.

Really, inflation has whacked us on the cost side of things, but not on the product itself. So the consumer has been getting a better deal every year for the last 10 or 12 years because there's so much we've done to increase the quality and the quantity available that we haven't had to raise prices.

No excuses.