Jim Rome

Possibly. There aren't many. I understood the business because I always treated it like a business because I grew up in a family business and I was not an idiot talent that let it get away from me and always treated it as such. I understood the business. As an example, when I was coming up, I'd look in the parking lot. All the nice cars were driven by the sales reps, not the talent.

Possibly. There aren't many. I understood the business because I always treated it like a business because I grew up in a family business and I was not an idiot talent that let it get away from me and always treated it as such. I understood the business. As an example, when I was coming up, I'd look in the parking lot. All the nice cars were driven by the sales reps, not the talent.

Like talent's like, hey man, none of these people exist without me. When I kind of inverted it and understood that, no, we don't exist without them. They need to sell the show. They're the ones with the nice exotic whips, not us. We're grinding. So I always understood that. What was really interesting on the way up business-wise

Like talent's like, hey man, none of these people exist without me. When I kind of inverted it and understood that, no, we don't exist without them. They need to sell the show. They're the ones with the nice exotic whips, not us. We're grinding. So I always understood that. What was really interesting on the way up business-wise

When I started to make it, when I was in local radio, man, they'd make me endorse everything. And I would just, I'm like, I would never use that. And they're like, you really? Just do it. And I really resented it. Like, I'm like, they made me, they used my voice on everything. So when I finally got enough leverage, I went into the GM's office one day. I'm like, hey, you know what? Guess what?

When I started to make it, when I was in local radio, man, they'd make me endorse everything. And I would just, I'm like, I would never use that. And they're like, you really? Just do it. And I really resented it. Like, I'm like, they made me, they used my voice on everything. So when I finally got enough leverage, I went into the GM's office one day. I'm like, hey, you know what? Guess what?

I'm never doing another commercial again the rest of my career, ever, ever. That's how we solve that problem. Now we no longer have to worry about what I will and won't do. I'm doing nothing because I had a hammer at that point. Finally, finally. And then... Premier Radio Networks bought my show. That's how we kind of built the thing out after we started to syndicate.

I'm never doing another commercial again the rest of my career, ever, ever. That's how we solve that problem. Now we no longer have to worry about what I will and won't do. I'm doing nothing because I had a hammer at that point. Finally, finally. And then... Premier Radio Networks bought my show. That's how we kind of built the thing out after we started to syndicate.

And there's a guy who's my manager, who's an icon of the business, Craig Kitchen. And he approached me totally differently. And he's had enormous clients, Rush Limbaugh, Glenn Beck. He's built some incredible businesses. He ran Clear Channel back in the day. He sits me down and he goes, hey, Jim, Now that we have an agreement, great to have you. Listen, can we talk about commercials?

And there's a guy who's my manager, who's an icon of the business, Craig Kitchen. And he approached me totally differently. And he's had enormous clients, Rush Limbaugh, Glenn Beck. He's built some incredible businesses. He ran Clear Channel back in the day. He sits me down and he goes, hey, Jim, Now that we have an agreement, great to have you. Listen, can we talk about commercials?

I'm like, yeah. He's like, no, I know where you stand on this. Let me explain to you how this could benefit your brand and your business if you have these brand partnerships. And he didn't jam it down my throat and bang me over the head with it. And then I understood. So yeah, I've always understood kind of the business and never thought that I was more important. It's business, man.

I'm like, yeah. He's like, no, I know where you stand on this. Let me explain to you how this could benefit your brand and your business if you have these brand partnerships. And he didn't jam it down my throat and bang me over the head with it. And then I understood. So yeah, I've always understood kind of the business and never thought that I was more important. It's business, man.

It's the show is business. I understand this.

It's the show is business. I understand this.

Dude, I'm shocked at how much you like me, Dan. What's up? um i'm impressed and i admire that you're what i mean i mean it's not not being flipped like i i really really respect and admire you and and i really respect you saying that thank you i i don't know Longevity. Longevity. I do have that. There are bigger shows. There are bigger platforms. There are people with bigger followings.

Dude, I'm shocked at how much you like me, Dan. What's up? um i'm impressed and i admire that you're what i mean i mean it's not not being flipped like i i really really respect and admire you and and i really respect you saying that thank you i i don't know Longevity. Longevity. I do have that. There are bigger shows. There are bigger platforms. There are people with bigger followings.

I'm just worried about me. I'm just worried about my show, my people, making that show better.

I'm just worried about me. I'm just worried about my show, my people, making that show better.

But at the same time, I know that you want that to be a thing and I would own it, but I'll give you an example. This birthday that I just hit. So the kids come in, my wife Janet, who... A whole different deal. I married the best person I ever met. Full stop. I married, I'm looking you in the eye, I married the best person I ever met. She was in the business.

But at the same time, I know that you want that to be a thing and I would own it, but I'll give you an example. This birthday that I just hit. So the kids come in, my wife Janet, who... A whole different deal. I married the best person I ever met. Full stop. I married, I'm looking you in the eye, I married the best person I ever met. She was in the business.