João Romão

So our churn is close to zero because the net churn, the net MRR churn is close to zero.

Sometimes we even expand.

So we don't have troubles expanding the revenue of these enterprise customers because our pricing scales with their size, their sessions per month.

their volume of traffic.

So our goal as a product is to help them increase their traffic.

So if we work okay and we do, we help them make more money.

So we make more money.

So on average, I would say our net turn rate is below 1% per month.

But even that 1% is... What's gross, Joel?

Between 2% and 3%.

Yeah, so that's the trick.

So it's quite easy for us to close those annual deals with bigger customers.

And then on the next year, we're actually going to charge 5K more, 8K more based on the experience that they've been having for the last year.

Yeah, yeah, yeah.

So the main one is volume of the website.

So sessions per month, as they would easily see on their Google Analytics dashboard.

So that's the main one.

The bigger the website, the more we charge.

Of course, there are some customers who don't have a very big website, but they have specific needs, either a specific module for their teams or something that they need

or agencies, for example, for white labeling purposes, we can get a little bit more revenue by customizing the product towards those kinds of deals.