Jo Lepore

speaker

301 appearances 4 recordings 1 series first heard Jun 2026 last heard 28 Jul

Jo Lepore’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jul 2026 with 2.

Appearances

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Looking Outside · The past and future of brand influence | Business Brief · 28 Jul 2026 podcast

all of the influenza campaigns that we run

Can we aggregate them?

Can we understand their longer term impact?

Is there a consistency in the types of affiliations that we're choosing?

Is there that same type of feeling as there is from a really successful

Big

Advertising story, or is it more transient?

And if it is more transient, then perhaps the billions of dollars that we're spending on.

social influencer campaigns should be more closely questioned.

Thanks for letting me think out loud.

I'll see you next time.

Looking Outside · Who are 'influencers' influencing? (Marketers.) - Marketing Professor Ramanathan Vythilingam · 13 Jul 2026 podcast

Brands need to be in the conversation if they want to be considered.

And so they have to play in social media.

But as spend in influencer marketing grows tremendously, it poses an important question of whether influencers are still influential.

Speaking with me today about this topic is former insights leader at Unileva, Ramanadhan Y.

Tillingham, and now professor at

at Nanyang Business School in Singapore, researching and teaching about this topic.

Right now we're seeing just

billions of dollars being spent in this area, 44 billion in creator ad spend in 2026 is what's kind of projected at the moment.

But it still feels like it's a pretty new area for marketers where the impression is that they're kind of still winging it and not quite sure how to get the optimum return for that investment.

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