Jo Lepore
speaker
301 appearances
4 recordings
1 series
first heard Jun 2026
last heard 28 Jul
Jo Lepore’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Jul 2026 with 2.
Appearances
Because it does feel like such an artificial environment, particularly for influencers that, you know, have
Hashtag brand sponsored and everything just feels so manufactured.
Is it still the space where you can get that authentic representation of a brand experience?
That transition around numbers is really interesting that's happened where the more followers that you had, the more likes that you had on your posts, all of that used to count for more than the content.
And that's the big flip that you're seeing right now.
It's much more about the quality of the content, the connections.
It's about community, right?
The community that that
person is building around them that I guess therefore is the shortcut to authenticity.
But I guess I'm thinking of my own experience where sometimes I'll stumble like I'll be served an influencer.
And I'll really enjoy their video.
And then I go to their profile and I see they've got, I don't know, two million followers.
And I'm disappointed.
And I kind of feel like maybe it's connected to that that I feel like, okay, well, maybe because they have such a large audience, their content is more manufactured.
It's more to your point, it's serving the circle that they're in.
Maybe it's less genuine as a result of that.
Yeah, definitely that diversity is really important, which is kind of the fundamentals of marketing, right?
Is that you have a really healthy mix.
You don't over-index on one or two things.
And maybe that balance has already taken place over the last few decades as we've seen that shift away from traditional TV.
Showing 81–100 of 301 · page 5 of 16
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