Joe Apfelbaum

Let's do this.

Yeah.

Yeah.

So Ajax union was not my first business.

I had many six figure businesses before Ajax union.

And I remember working at, as a full-time job as a CMO of the watchery.com.

And I helped them grow from, from a mere $3 million to $40 million in revenue.

And I remember, is it a SaaS business or what?

No, it sold luxury watches online, a retailer, online retailer, an e-commerce business.

So when you say 40 million, is that annual volume?

You went from three to 40?

Annual sales, yeah.

Yeah, annual sales.

But I had seven side gigs I was doing on the side, which were each generating revenue for me.

And Ajax Union is one of the side gigs.

And when Ajax Union started taking off in June of 2009, I walked into the office of the CEO and I said, listen, my partner really wants me to leave.

being the CMO here.

And he stood up, gave me a hug and said, Joe, you've done so much for us.

I want to be your biggest customer.

I want you to go to Ajax Union, work there full time, and I want to become your biggest customer.