Joe Apfelbaum

Which is 2014.

Yeah.

So a couple thousand downloads in 2014.

And now we're getting more consistent, a couple hundred downloads.

My goal is not to get as many people as possible to listen to the show, to get downloads.

My goal is not to grow that.

My goal is to grow a database of content.

So if I get 10,000 downloads in 2016, I'm happy.

Why?

Why grow a database of content?

I want to create a course based on the content and I'm writing a book called Average Joe to CEO, which shows people how to basically grow a seven figure businesses and going through the seven stages that I had to go through, which is challenging your limiting beliefs, focusing, figuring out how to overcome your failures.

Yeah, I mean, I ask that because I don't believe that you don't care about downloads.

I'm not I'm not looking at downloads.

I haven't looked at downloads, not on my TV show, not on my thing.

I'm not focused on that.

I'm focused on creating the content and I'm going to repurpose all the content and create courses on it.

Yeah, but what if no one's listening to the content?

I'm more looking at the stories of the entrepreneurs.

I'm not looking necessarily at at how many people are listening.

I have to focus.