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Joe Apfelbaum

๐Ÿ‘ค Speaker
336 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

Yeah, that makes sense.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

So for them, it's just basically they're printing.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

When they use our services, they're basically just printing money.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

So our, our average retainer for clients, we work with midsize companies that are 5 million to 50 million in revenue.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

And our average retainer is $10,000 a month.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

And how many months do they stay on average?

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

Right now, our average is over a year.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

It used to be eight months.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

And do you require 120 grand up front to work at all?

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

No, no, it's a monthly thing that we do.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

And when a client signs up, they're usually on, especially with the services that we're, with our focus and with having fewer clients and the type of the level of service that we can give them with marketing automation and search engine optimization and Google AdWords and landing page and the type of marketing support and execution that we're able to provide for these mid-sized companies is unparalleled.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

So right now our company completely changed in the past year.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

So the companies that we've been able to pick up have stayed with us.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

And we completely changed our focus to more geographically local companies to the New York city area that are higher revenue, higher, they get a better level of service and we've gotten rid of most of the clients and 90% of the clients that call us, if you're running an SEO agency or a PPC agency right now, and you're looking for smaller clients,

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

There's so many out there that are looking to spend fifteen hundred, two thousand, twenty five hundred and trying to get results.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

And that's the type of client that we used to have.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

And, you know, we turn those down every single day.

SaaS Interviews with CEOs, Startups, Founders
EP 412: 5 Kids, $5 Million 2015 Agency Revenue With Joe Apfelbaum of AjaxUnion

So right now our focus is bottom line growth.