Joe Apfelbaum

It's different depending on the person, depending on the relationship.

But yes, we're very bottom line focused.

So it's mostly bottom line focus.

Got it.

Okay.

And I forgot, what year did you say this was founded in?

2009.

I started working in the business 2009.

We officially came up with the kernel of the idea a year before then.

Okay.

And that was when you're still doing this on the side, right?

Yeah.

So for six months I was doing it on the side and we were on pace to doing, that's why I quit my job because I was getting paid a hundred thousand dollars and I realized that I could take a hundred thousand dollars in this business instead.

So that really replaced that road.

And plus I had a bunch of side gigs that it was helping me.

People pay me on a retainer basis.

So we're B2B.

We do B2B lead generation for companies that are looking to spend a million dollars a year in advertising.

And we significantly help them be able to achieve results, like significant results.

And our retainer is within the ROI.