Joe Caruso
speaker
4,639 appearances
52 recordings
1 series
first heard May 2010
last heard Oct 2012
Joe Caruso’s voice in public audio — every appearance, attributed to the second.
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Appearances
I think that there is an unknown there is an unknown number of franchisers that begin franchising
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sell one or two or sell none and and sale.
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I think there are a a number of franchise lords out there that I would put in the category of zombie franchise lords.
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Uh they've got an F T C document, maybe they're not registered in in registration states.
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They're franchising but they're not really franchising.
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And they may have a few franchisees and and I don't know if I'd want to be one of the franchisees in in a zombie franchise system, uh but it it is it is very curious and there are many paths to to becoming an ill fated franchise or
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uh getting the wrong advice on the front end, um uh going to uh a document mill with somebody that says I can put you a non lawyer that will put you into franchising and they'll do your franchise disclosure document, they'll do your franchise agreement and charge you a fee something less than the attorney's fee and you think you've saved uh uh a lot of money but it turns out to be a false economy.
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Um, you know, common sense, I think it's it's obvious, but uh uh in terms of how some of these franchise orders become uh get into the business, uh uh it's it's ill fated from the start.
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Um in terms of uh franchise performance representations, item nineteens, I'm with Ron on this one.
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I don't think there's a good reason not to have one.
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And and I and I think
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Uh, if you're gonna become a franchisor, you oughta have proof of concept at the get go.
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You oughta know that it can work from a unit economic standpoint for franchisees.
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Because if it doesn't, um you're gonna either fail as a franchisor or you're gonna become a zombie franchisor.
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You don't run.
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Especially when you talk about Lane, who's who's an a uh advocate for FBRs and and the and the guy really knows how to put 'em together and some a franchise order can go to him and say, I can't do an FPR and by golly
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uh he will figure out a way
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for you to be able to demonstrate profitability of your brand.
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Now the the concept has to be proven.
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I mean he can't he can't uh uh sew a purse out of a saladier but certainly uh uh he's he's he's a great advocate of of uh of FPRs and and and he's a a practitioner of being able to get 'em done.
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Showing 641–660 of 4,639 · page 33 of 232
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