Joe Caruso
speaker
4,639 appearances
52 recordings
1 series
first heard May 2010
last heard Oct 2012
Joe Caruso’s voice in public audio — every appearance, attributed to the second.
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Appearances
Franchise Today · Veterans in Franchising - From Battlefield to Boardroom - RE · 31 May 2012
podcast
I I would say that uh
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a number of franchise oars
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join
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the vet fan program in a very nominal way to say that they're being able to that they're doing it.
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With the expectation that's a false expectation that the vetfram program itself is going to generate incremental franchise sales over and above the sales that they already get.
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So there's a reluctance by some, not all, franchise owners to put the vetfram logo
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uh on their uh franchise website put make it part of a questionnaire because they're figuring, well, I'm already getting these people to my website.
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Why do I want to give 'em a discount when I would have gotten them anyway?
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And that is Pennywise and Pound Foolish.
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No, I I I want my five pennies for today's show.
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Yeah, I think you're right.
The attorneys have really ratcheted this up.
I don't think a lot of people know kind of like the process that we go through in devising these shows, but we get a lot of input from the attorneys.
And now that they've been on a number of times or they've heard previous shows, they kind of want to be better than their peers or they want to really bring great information to the audience.
So that makes it even more challenging for us in producing these and creating the questions.
But I'll tell you, the guests have been great.
The attorneys have been unbelievably helpful in crafting the show so that they're relevant to the audience and to people in franchising.
So thanks to all the people that participated.
Okay.
Showing 721–740 of 4,639 · page 37 of 232
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