Joe Caruso

speaker

4,639 appearances 52 recordings 1 series first heard May 2010 last heard Oct 2012

Joe Caruso’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Franchise Compliance Basics & Earnings Claims/FPRs · 3 May 2012 podcast

the conventional wisdom that voice-verified

Um voice-verified

franchise sales professionals voice-verified

Um, you know, I've I've been at uh some of the uh franchise expos and uh voice-verified

uh where uh voice-verified

uh a franchise or voice-verified

uh haven voice-verified

an item nineteen, financial performance representation. voice-verified

They're they're using it very effectively in presenting to a prospect at a at a in this case a a a a trade show. voice-verified

And uh voice-verified

And then they blow the whole thing up by saying to the prospect, Oh, and we just opened up three stores and this is what their sales were. voice-verified

Warren, you know, y voice-verified

W why does it s seem so difficult for some people to understand that you can't do that? voice-verified

Yeah, yeah, Warren, I I I had an interesting call a while back from a franchise or that asked me and they said they've got a really great candidate voice-verified

Um voice-verified

this company had an earnings claim but the the f the the fran the franchise prospect didn't think it was enough and they came up with a a a an interesting idea based on what you just said that they knew that there was a resale voice-verified

that was voice-verified

uh in a neighboring state voice-verified

it wouldn't be something that that candidate would be interested in buying. voice-verified

But they wondered if it would be okay if they told that candidate to pose as a buyer and get that information voice-verified

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