Joe Caruso
speaker
4,639 appearances
52 recordings
1 series
first heard May 2010
last heard Oct 2012
Joe Caruso’s voice in public audio — every appearance, attributed to the second.
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Appearances
You're going to have to make a great deal of modification, as McDonald's certainly has proven a success there, but they're not a success because they're selling a lot of Big Macs.
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They're selling something else.
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They're vegetable burgers or they're burgers made with other proteins other than beef.
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So I think that Fast Signs was unique in the respect that
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You didn't have to gauge whether or not countries used signs.
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You may want to find out how many signs people use and how many businesses are there to see the size of the market, but you didn't have to figure out whether there would be a market.
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wishing to go international, they're going to have to do that test in a much more
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deeper drill down than what fast science would have had to have done to explore going international.
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And I think that's probably what you've been saying, Paul, that way too many franchisors jump on the international bandwagon without really thinking it through and without doing a detailed strategic plan and getting some intelligence on what's happening around the world in terms of franchising in every aspect.
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So I think that it's
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It's certainly something that is exciting, and to have somebody call you up from a foreign country and say they have a gazillion dollars and they want to invest in your brand is certainly flattering, and it can be a siren call to a rocky shoal, or it can be a great opportunity.
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You just have to really dot your I's and cross your T's to find out which it is.
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would imagine.
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Yeah, it's
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I was fortunate when I was doing international stuff that our partners had English speakers in the lead.
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English wasn't the first language, but they were very proficient.
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So I had to run into the...
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Hello
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It's a fantastic day in Maryland, sunny blue skies and supposed to be 66 degrees.
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Nancy did a terrific job.
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Showing 1501–1520 of 4,639 · page 76 of 232
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