Joe Caruso
speaker
4,639 appearances
52 recordings
1 series
first heard May 2010
last heard Oct 2012
Joe Caruso’s voice in public audio — every appearance, attributed to the second.
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Appearances
To identify
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their target audience.
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Is it that they're lazy or uh is it just
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something that is just too difficult for them to figure out.
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Yeah, we we were talking earlier um in the uh preamble to the show about uh franchising and and credit access.
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I think uh a topic of equal importance to credit access
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to the franchise or community, which is a big portion of our audience
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is lead generation.
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this um
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casting a wide net is seems to be a perpetual problem with franchise owners.
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It's l it's almost as though there's not a lead that they don't want to get or there's not an inquiry about their franchise that they don't want to get.
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And they're afraid if they
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Define the criteria, define the profile of whom they're looking for from uh a a character and an attitude and aptitude standpoint and a financial standpoint, somehow they will miss out.
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And
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uh i it oftentimes falls on deaf ears what you're saying, um, to uh to to to really uh
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remove that fear and and focus down and drill down.
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If you want to improve their lead generation, what should they do?
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Well, you know, I I it it's interesting, um
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I think
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Showing 1781–1800 of 4,639 · page 90 of 232
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