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Joe Coleman

๐Ÿ‘ค Speaker
225 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

And history has shown that in many cases, they're just not good customers for us.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

So for the last 18 months, we've been very much focusing on getting our customer mix right, getting it to be the kind of customers where we do really well, Fortune 500.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

And when you look at that cohort, we're at 90 plus percent gross retention and then net negative on the MRR turn side.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

So we're in a really good place.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

Our work today is to get

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

the existing base of customers that aren't there yet and either move them out if they're too small or work with them to get them to sort of join this pool of companies that are using the solution in the right way that kind of increases retention across the board.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

Yeah, that's right.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

Our dollar, our logo retention is actually much better, but...

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

It's useful, but it's not nearly as useful as tracking dollar retention.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

Say that again?

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

So here's, here's why that is because many of our larger customers were working inside of several different divisions.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

Um, so someone like JP Morgan, we're managing 12 different lines of business through there.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

Uh, RBC has, uh,

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

I think 13 different lines of business.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

We just signed a deal with Ricoh where we're powering 16 different lines of business.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

And so what happens inside these organizations from quarter to quarter is you may lose one of those divisions.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

And you may lose two of the divisions, but you still have five other divisions that are working within that brand.

SaaS Interviews with CEOs, Startups, Founders
1281 Contently Pays Creators $30m Annually, Passes $20m in ARR 40% yoy growth

And so that means that you keep the logo, even though you're shedding some of the MRR, you're shedding some of the dollar turn.