Joe Crisara

But you know what?

If the people at the top

are not willing to invest in the team in a premium way.

One of the things I see that A1 does, you take the winners on the team to a premium location and you give them first class experience because they are seeing that.

So other people see that.

they're treating people in a first class way, the owner of the company, then I should start training my customers like this.

I do think it starts at the top of the company, Tom, because most service providers have never treated themselves to something like a VIP experience like that.

It's up to us as leaders to show our team what a VIP experience looks like by giving them one first.

I believe that's where it starts.

I don't believe we should ask the employee to begin thinking about VIP services.

I think the owner of the company needs to release the brakes and do premium training

premium uh premium uh you know experiences taking your team on a premium experience take them to a ball game and get them the skybox you know for the winning people on the team we do that service mvp we get i'm not even a dodgers fan but i like you know what let's get a ten thousand dollar skybox package and let's bring our team there because we had a great when we hit this month we're going to take everybody to that skybox and it's ten thousand dollars in the hole but we know what it really does

It shows people like, man, I can't believe that people watch a ball game from a skybox.

And the drinks and everything are free.

Yeah, well, that's a VIP experience.

So you know what I'm saying, Tom?

Don't expect your people to do VIP experiences for your clients if you're not willing to show your people what a VIP experience looks like themselves.

Yes, you got to scale those relationships, the same kind of thing you want to do.

That's what you have to get your leaders to do to create that VIP internal customer experience so they can get that.

And I and I do love the part that you bring the families in because that's part of the family feels like, man, he's working for a VIP company.