Joe Crisara

So I think you just have to extend the explanation of what sales means.

It means to sell people on allowing me to be their friend.

I want to sell people on allowing me to find a permanent solution.

I want to sell people on giving them choices and not ultimatums.

So you need to kind of continue that word, after the word sales, as to what it really means.

I think if we give people the full explanation of it, I think everybody's on board with being a salesperson at that point.

They know that's what it meant.

But sometimes we need to complete the sentence to fully explain what a professional salesperson does.

Because you know when you see a bad salesperson who tries to work at A1, you don't want any part of that, you know?

Somebody who's going to be trying to push their way in the front door.

Listen, nobody needs to be sold on the garage door working properly or the water heater working properly.

They've already sold themselves.

They're just looking for somebody who can give me choices and give me a friendship and give me a way to manage the project by getting the job done and getting the financing, which is the service again.

We're going to provide all that stuff to you.

So you got to be able to say, here's what we do.

So when we go out to a house, we,

You make a friend with people.

We find the problem and what the permanent solution would be.

We provide the options people get.

We finance if they can afford it.