Joe Crisara

And then we bring it to a conclusion to manage the project.

That's what we call selling.

And that's what a salesperson does at our company.

So you need to fully explain that every time you explain that job,

This way people say, oh, that sounds really good, actually.

It sounds like what I want to do.

Does that make sense?

So I think we shorten it up too quickly, and we don't do justice to the word sales.

I think it's not the audience.

Like you know, when you do marketing, you can't blame the audience if they're not –

Uh, they're not adopting the advertisement of the marketing we're doing.

It's our messaging that they're not, that it's wrong.

It's not the, it's not the consumer or the person who's hearing the message that's wrong.

It's something wrong with them.

It's something wrong with the way we're explaining it.

Does that make sense, Tom?

It's like, why do we need a security camera in our garage door opener?

Well, you have to have the because.

I did that because when your kids use the garage to come home from school, I want to make sure we know who's in the house with your children to make sure they're safe and taken care of.

The reason we got the belt drive opener is because I want it to be quiet so you guys can sleep.