Joe Hyrkin

The other is one-off ways to promote content or various elements.

But primarily the business has been

We're not going to detail on the specifics of our revenue.

So I'm happy to give you, you know, details on, on,

you know, customers that are paying us and things like that, or breakdown percentages, but, but about 90% of our revenue is, is SaaS.

Advertising makes up a much smaller percentage.

So the optimum plan is actually a new product that we rolled out about six weeks ago.

So it's very new and the core of our publishers are in that

that that's $35 a month range.

We also have, we, we have a couple of others that you can, uh, that we test.

So we're constantly testing, um, uh, different ways that we're, um,

making the services available.

So we have a, this premium is a constant, but we do test different pricing models with different features added or removed and things like that.

We test in different markets in different countries really to, at the end of the day, what we're really focused on is making sure that

Those publishers that need the additional tools and customization and analytics are able to do so for value for them.

Uh, no, I mean, it's, uh, we've, the company's been around for eight years and, and, um, you know, publishers, uh, you know, come and go to a certain extent, they, um, What is churn on average?

Uh, it's pretty limited, you know, it's, it's kind of in the, it's under 2% a month.

No, the core drivers for all of our services are products that provide value to our customers.

So our key focus is what are the products and capabilities and the services that will enable our customers to thrive and their businesses to grow.

And we are creating products that help them do that.