Joe Hyrkin

So the new optimum plan is a

is really a flat planning service that enables publishers to really manage their publications, the collaborative efforts that need to go into the creation process, scheduling of ads and additional content and that sort of thing.

So it's really a much...

needed high value collaboration system that publishers are able to take advantage of to run much more efficiently and effectively.

Up to this point, they've had to use a bunch of cobbled together tools.

Uh, no, the, the investors are not folks that I had, um, directly been associated with.

Um, they are, uh, the, the, the lead investors, um, you know, no other VCs that I've been associated with and that sort of thing.

And that's, that's how they ended up finding me.

It was more just network.

They had decided, you know, they had decided they wanted to really, uh, expand and grow the largest market opportunity.

And, and, um,

The other piece is for our business,

Really, the publishing and content business, the center of gravity has shifted dramatically to the West Coast because that's where access to content is being made available on platforms like Facebook and Snapchat and others.

And so being connected to folks here actually helps grow and build the business.

Last time we raised was two years ago, so summer of 2014.

All right, cool.

We used to get a commission on that.

No, I mean, for us, here's, here's my philosophy.

Um,

I think you always want to be in a position where